Careers at LabCentral

LabCentral, a launch pad for early-stage biotech companies in Cambridge, is seeking a strategic, creative, and results-driven Director of Marketing and Business Development to join our executive team. This role will be responsible for evolving and maintaining LabCentral’s leading position as the premier coworking facility for life-sciences startups through the development and implementation of comprehensive marketing and business development strategies to enhance brand visibility, drive revenue growth, and strengthen relationships with our clients, partners, and extended ecosystem stakeholders. 

You’ll be a strong fit for this role if you have a Marketing, Corporate Communications, and/or Business Development background, plus 15+ years of client-side experience or working with an agency. 

If you don't meet all the requirements or qualifications but bring some other unique skills and experience that would be valuable in this role, please apply and highlight those attributes for us. We read every application that comes through and appreciate reading applicant perspectives on the role. 

 

RESPONSIBILITIES 

Strategy Development and Execution:

• Work with the Creative Strategy team to develop and implement integrated marketing strategies to achieve organizational goals and objectives.
• Analyze market trends, competitive landscape, and customer insights to inform strategic decisions and drive business growth.
• Ideate with a deep understanding of Diversity, Equity, Inclusion, and Belonging, working with socio-cultural expertise to build meaningful connections between various audiences and the LabCentral brand, including LabCentral Ignite.

 

Marketing Leadership:

• Build, manage, and coach an interdisciplinary creative strategy team – removing bottlenecks, developing their skills, identifying areas for growth potential, etc.
• Work alongside our Executive Leadership team and Partnerships function to ensure that strategic marketing initiatives are aligned with LabCentral’s larger business development goals.
• Develop and manage the marketing budget, ensuring efficient allocation of resources in accordance with market direction and company performance while tracking ROI on marketing initiatives via data-informed analysis.
• Leveraging the power of data insights to oversee the creation and execution of marketing campaigns, content strategies, social media, PR, and events to drive innovation and promote brand awareness.
• Lead the messaging, positioning, and delivery of marketing experiences that target our customer base, providing regular metric-based reporting to leadership.
• Generate sustainable pipeline/lead channels informed by deep industry and market knowledge, based on business objectives with careful attention to audience segmentation and channel performance.
• Identify and secure opportunities to showcase LabCentral’s thought leadership including speaking engagements, conferences and trade shows, and related activities.
• Act as a connective tissue between Site Leads and functional teams to ensure consistency in execution of brand, marketing, and communication strategies across the LabCentral community.

DESIRED QUALIFICATIONS AND TECHNICAL SKILLS 

• A professional degree in Marketing, Business Administration, Communications, Graphic Design, Journalism or a related field
• In-depth knowledge of brand development and multichannel marketing models.
• Extensive knowledge of marketing trends, techniques, and the ability to navigate the latest life sciences industry developments. 
• Excellent interpersonal and communication skills and comfort interacting with the media on behalf of the organization 
• Demonstrable experience creating marketing strategies and implementing effective plans, managing a sizable marketing budget and multi-disciplinary team. 
• A minimum of 7 years’ digital experience, either on the client-side or with an agency, particularly with, but not limited to web, social, and emerging technology.
• A solid understanding of design, copy, and web practices including SEO, SEM, Google Analytics, etc., and familiarity with ESPs such as MailChimp and CMS and CRM management.

 

DESIRED COMPETENCIES AND BEHAVIORS 

• Creative problem solver: Think like an artist, work like a scientist. Be a creative thinker and problem solver with the ability to work collaboratively with a multi-disciplinary team, ensuring effective coordination cross-functionally with other groups. 
• Amplify the work of the team: Evidenced strength in mentoring and fostering a creative and interdisciplinary team.
• Display vision: Identify longer-term needs and opportunities that have significant revenue and/or growth potential; Ensure business strategies, industry analyses, and business plans consider future needs and developments, not just current reality.
• Align and energize the organization: Ensure broad strategies are translated into specific objectives, metrics, and action plans with aggressive yet realistic timeframes. Foster a sense of energy, ownership, and personal commitment to the work.
• Ensure collaboration: Promote a culture of collaboration and teamwork across organizational boundaries, create an environment for honest and open discussion of all issues.
• Demonstrate agility: Respond resourcefully and constructively to new demands, priorities, and challenges or obstacles, be solution-focused.

 

BENEFITS

• Medical and dental premiums fully covered, including deductible costs
• Long- and short-term disability, life insurance
• Unlimited vacation
• Three months of fully paid parental leave
• 401K match up to 6% with immediate vestment
• Partial or complete reimbursements towards transportation (parking pass, MBTA, or bike commuting costs)
• Gym/fitness/yoga memberships or classes, massage therapy, and cell phone stipend and repairs
• Reimbursement for continuing education/training towards your job, student loan reimbursement
• Amazing colleagues, inspiring residents, sleek workspaces with tons of snacks, and in-house programming on thought-provoking topics!

 

ABOUT LABCENTRAL

LabCentral is a Massachusetts non-profit company founded in 2013 as a launchpad for high-potential life sciences and biotech start-ups. Operating over 225,000 sq. feet in Cambridge and on the Harvard University campus, LabCentral offers a network of laboratory spaces and scientific communities designed to jumpstart the launch of promising, early-stage life-sciences companies. LabCentral prepares entrepreneurs and scientists to accelerate scientific innovation in service of human health by providing best-in-class operational support, curated events and programming, and access to a diverse network of sponsors. LabCentral is also home to Gallery 1832 which engages the local community to celebrate artistic innovation. 

Our mission is to empower the next generation of biotech and life science innovators by creating opportunities that accelerate the development of breakthrough technology and therapies.  

EQUAL OPPORTUNITY EMPLOYER 

LabCentral is committed to building teams that reflect the fabric of the city around us. We welcome all candidates regardless of race, color, ancestry, gender identity or expression, religion, national origin, sexual orientation, age, citizenship, marital status, disability, Veteran status, or any other legally protected status. Any other human expressions and experiences not mentioned here are equally welcome. If you require an accommodation, please let us know. Our mission to revolutionize the life sciences starts from within by embracing all perspectives. We are proud to be an equal opportunity employer.