Road to Retail: Taking your Consumer Health Product to Market

March 9, 2017

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PLEASE NOTE:  This event is NOT at LabCentral

Time: 12:00PM - 6:00PM
Location:  MIT Koch Institute for Integrative Cancer Research 
                  Auditorium (Room 76-156) 
                  500 Main Street 
                  Cambridge, MA 02142

LabCentral residents should contact Luke for free registration code

Today, we are taking an increasingly active role in managing our own health. As a result, the demand for consumer healthcare products is growing, particularly for affordable and effective over-the-counter products that consumers can use at home. With this trend on the rise, the number of start-ups looking to develop products within the consumer space is growing. How do you ensure that your company is up to industry standards to ensure a smooth transition to market? The road to retail has unexpected bumps, which means you’ll need to be prepared.

On March 9th, the experts at Johnson & Johnson Innovation invite you to an in-depth look into the process of commercializing a consumer healthcare product. 

Whether your goal is to develop a pipeline through commercial launch or partner as early as possible, understanding market readiness and the variables that will impact time to market is critical for early-stage companies. With consumer and VC firms competing for the most promising science and technology, startups are expected to demonstrate a solid plan for launch and distribution. 

These practical “how to take a concept to the retail shelves” presentations will highlight the following:

  • Understanding market opportunity/business model
  • Importance of formulation and supply at scale
  • Avoiding regulatory path and safety hurdles
  • Understanding your customer and your channel
  • Funding your start-up through commercialization


12:00 PM | Lunch
1:00 PM | Registration and Welcome
1:30 PM | Anticipating needs and creating solutions
  - Understanding market opportunity 
  - Creating a business model
2:00 PM | Developing your product
  - Consumer centric product design
  - Importance of designing for scale up
2:30 PM | Q&A / Coffee Break
3:00 PM | Choosing the right path, regulatory path that is
  - What do “Consumer Health Products” include – Product Classification & Interface
  - Cosmetic v. Medical Device v. Drug and the impact on your advertising and promotion
  - Stakeholders: Safety, Toxicity and Sustainability Issues
3:30 PM | To the retail shelves
  - Understanding the Shopper 
  - Understanding the Retailer
4:00 PM | Funding your start-up through commercialization
  - Consumer healthcare investors are hard to find 
  - Alternate ways to market 
  - How to get noticed by a strategic or a retailer
4:30 PM | Q&A
5:00 PM | Networking Reception
6:00 PM | Program Close